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At the heart of every case is a simple story.
With decades of experience in civil and criminal cases, we are adept at helping attorneys identify, develop and present their stories effectively.

We are lawyers, psychologists, sociologists and communications professionals who combine social science research and critical thought with the arts of persuasion and dramatic narrative. The synthesis of our expertise enhances the most difficult cases, enabling attorneys and witnesses to connect with jurors from a place of honesty, clarity and integrity.


Dr. Andrew Sheldon is a founding partner and president of SheldonSinrich, LLC. He received his law degree from the University of Florida and is an active member of the Georgia State Bar. After practicing law, he taught clinical courses at the Emory University School of Law, and received his masters and doctorate in clinical psychology from Georgia State University. In 1984, he launched his trial consulting practice.

In addition to criminal and civil cases, Dr. Sheldon has been involved in each of the eight 1960’s Civil Rights murder cases. He is particularly interested in developing trial strategies in complex cases. His specialties include witness work, jury research, voir dire, jury selection and litigation seminars.

Dr. Sheldon has been a frequent commentator on CNN. A profile of his work in the Beckwith, Bowers, Blanton and Cherry cases by ABC News Nightline, entitled “Closing the Books,” aired on May 28th, 2002. The American Society of Trial Consultants awarded its Lifetime Achievement Award to Dr. Sheldon in 2009.

DeAnn Gibson Sinrich is a founding partner of SheldonSinrich, LLC, and has been developing trial strategies for more than 15 years. Her training and experience as an attorney, combined with her trial strategy expertise, results in a profound understanding of our legal system and the value of clear, compelling communication to juries. She has worked with many trial teams as a consultant on a wide range of civil and criminal cases, including medical malpractice, personal injury, contracts, toxic tort and product liability.

Ms. Sinrich was involved in the trial research and preparation of Alabama’s and Mississippi’s prosecution of several 1960’s Civil Rights cases. In addition, she is a frequent speaker for nationally recognized legal associations, state and local bar associations, and law firms.

Dr. Claire Sterk received a doctorate in anthropology (University of Utrecht, the Netherlands) and a doctoral in sociology (Erasmus University, the Netherlands). Currently, Claire serves as Senior Vice Provost and Professor at Emory University. She has been very active as a researcher in many significant social science issues, as a prolific author and as a teacher and mentor to students.

Dr. Sterk specializes in research design and analysis, special engagements and moderating focus groups and mock trials.

Bob Fredrick is grounded in the psychological and social aspects of human behavior. With his extensive experience in providing psychological counseling to groups and individuals, Bob brings a unique perspective to preparing witnesses and pre-trial research. Bob received his Masters in Social Work from the University of Georgia. He is a member of the American Society of Trial Consultants, is a board certified diplomat of the American Board of Examiners in Clinical Social Work and a member of the American Group Psychotherapy Association.

David Sinrich has directed television commercials and scores of industrial and corporate films and videos during his 25 years in the film industry. He has also written, directed and produced programs for major broadcast and cable networks, including NBC, TBS, PBS, The Discovery Channel and The Weather Channel. He uses his experience in film and television to help lawyers develop compelling stories that connect to jurors’ personal experiences and perceptions. His specialties include witness work, story-telling and applications of narrative to case presentation.This Website's photography was also captured by David.

Steve Gleichweit is the hub of our trial consulting firm, charged with all planning, scheduling and coordination. Directing logistics and data collection in complex research projects, Steve brings his substantial organizational skills to every engagement.


SheldonSinrich Trial Consultants | 1222 Spring Street, NW Atlanta, Georgia 30309 | 404-872-5123 | site by PrimaryTheory